Kamis, 11 Maret 2010

7 types of buyers / consumers following description:

1. Purchasers Apathy
Types of buyer apathy is the kind of people who never buy anything, and they also do not care how good your product, how cheap the product. Because basically the type of buyer has a pessimistic nature and cynical. They are usually people have a lot of personal problems that are not interested in our offer. So no need to waste too much time with this type but still be polite.
Example:
1. Mr Blake offered a sports product by a salesman. With a friendly sales explains the usefulness, quality and price of these products, but nothing as good as the sales of products that offer no effect for the teacher.
2. Bu Wati offered a beauty product by a salesperson. Prior sales that explains the use of these products, Bu Wati immediately rejected.

2. Self-actualization buyers
Purchasers self-actualization is the opposite of buyer apathy, this type of buyer knows exactly what they wanted, what benefits, how much, what they buy and they will get it soon. If you have what they want so they can immediately buy it, right then, without a lot of questions. This type is very positive, fun, and easy to deal. All you have to do with the product or service they need and the sales will occur. However, such types of buyers rather rare.

Example:
1. Purchasers of this model, already know what they want. Even if not yet know the brand, but when asked to describe what they seek and need, they are able.
2. Buyers who already know what they buy, usually will be loyal if they are satisfied with your service. Make them happy with the 3 pillars of business that you can make: a competitive price, which was operational rambling and perfect service.

3. Purchasers Analytical
This type is very detailed and thoughtful, and tend to be rather fussy. In dealing with this type of buyer takes patience because they will ask lots of questions to collect data and complete information as a means of making decisions. They will be carefully and compare with the products or other services. Dealing with the preparation of this type of information the facts, graphs, brochures, etc.. Do not try to exaggerate because they'll know and will ask for proof.
Example:
1. When he wanted to buy a computer, this type of buyer is considering the price and quality, and compare with similar products, which are much cheaper, and which ones are better.
2. Had to buy a product, type of buyer is full consideration whether these products will generate profits or not.

4. Purchaser Liaison
Type connecting buyers tend to be not too enthusiastic. And the communication with the buyer of this type have to be patient and slowly build a relationship. This type is very depend on the buyer and the views, opinions penggambilan other people in a decision to buy a product. Sometimes they really need opinions and suggestions about the products they would buy either of the family, colleagues, friends. As a salesperson if you're dealing with the type of connecting buyers then your job is to make haste to reassure them about your product by showing how anyone who has been buying and using your product. Connecting buyers usually professions such as teachers, administrative pengawai, doctors, nurses.

Example:
1. Kerosene distributors who buy kerosene for resale
2. Clothing distributors who buy clothes for resale

5. Purchasers Penyetir
This type is very focused on results, they will "to the point" and without preamble, they do not like to cultivate a relationship with you, because they only care what your product / service do for them. So focus on the presentation by showing the advantages of your products / services. They are usually job as a manager, executive, head of the branch. This type of buyer is very friendly, fast friendly, outgoing, and you will find no difficulty for building a relationship with them. This type of buyer is very quick to agree with you regardless of what the advantages of your products / services, but may be after a few days before / after purchase so they could have forgotten all about the topic of discussion with you.
Example:
1. Because seeing salesnya pretty or handsome, this type of buyer will directly buy regardless of what the pros of the product being offered such sales.
2. Type easily seduced buyers.

6. Purchasers who liked socializing
This type of buyer is very friendly, fun, likes to talk and relate to sales. Sometimes they are too quickly agreed and bought their home was feeling happy, so do not note the details. Even if they do not want to buy they will refuse even subtly help us to find another buyer.

7. Impulsive buyer
This type of buyer can be said to be very emotional urge to have something, for example if there is launching new product / service such as cars, watches, mob, outfit it is they who are the first person who was always ready to make a try.
Example:
1. There are no plans to buy, but went into a store. Looking through my bag for example, are interested then buy. While not need a bag, they felt compelled to buy. This type of buyer as the desire to play in the sector rather than needs.
2. Purchasers who do not need shoes, but when he saw there was a good shoe with a relatively cheap price, he immediately compelled to buy.


8. Purchasers Informative
This type of buyer is very selection of products / services they would buy. Usually this type will find out about the products / services they would buy through a range of information such as the Internet, the experts nanya, nanya to those who have never used it. If you're dealing with the type of buyer, informative then your job is to do a presentation in a professional, clear, concise. Usually these types of informative very high sense of loyalty at all and they will buy from you and are willing to recommend your products / services.
Example:
1. Before you buy HP Ani, he first did a survey through the Internet, how to price and quality.
2. Adinda Ponds purchase recommendation from a friend.

http://4atb.wordpress.com/2009/10/16/kenalilah-konsumen-anda/
http://www.haryantokandani.com/6-macam-tipe-pembeli.php

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